If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately. If you don’t run in digital marketing circles, let us provide some context.
For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting. As Facebook has developed Messenger as a standalone platform, however, it’s user base has continued to grow and grow. Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc).
Yesterday, the annual “Meeker Report”, as it is colloquially referred to, was released by Mary Meeker, venture partner at Kleiner Perkins. If you are a pastor and that sentence immediately left you feeling alienated, let me explain.
Mary Meeker is widely considered one of the smartest people in tech, and each year, as a part of a Venture Capital company called Kleiner Perkins, she releases an epic, in-depth slide deck presentation she calls her “Internet Trends” report. This presentation outlines thoroughly researched trends in technology from the past year and is a tech aficionado’s dream. The trends that Mary Meeker points out can make or break a fledgling startup’s ability to get funding. The Meeker Report is full of statistics, complicated graphs, forecasts of new tech adoption, and analysis on a wide-array of topics. It has become a de facto State of the Union for the Tech Industry and is widely cited and shared across not just the tech sector, but the entire business community.
This year, the Meeker Report was 355 slides long, and covered topics like mobile growth, smartphone adoption, voice recognition technology, media disruption growth (Netflix), and had entire sections for China and India’s tech growth. If you want to read through the entire document, here it is.
The Facebook Camera Effects platform was recently launched on the heels of the much-hyped F8 developers conference. As Facebook continues to expand, churches can expect more and more ways to engage with their community through the Facebook platform. It can definitely seem overwhelming at times to try and keep up with the new features, placements, and shear amount of original content it takes to have any organic reach on Facebook. However, to look on the bright side, one of the most influential organizations in the world continues to create free platforms and features that churches can easily take advantage of to engage the people who follow their page, and to mobilize their congregation to reach their community through Facebook. (more…)
We recently sent out a survey to our CV Outreach partners asking them about their church’s relationship with social media. The results we got back were fascinating.
The data that we found told a clear story. Churches understand the value of social media in 2017. They use social media for outreach purposes and engaging their congregation, but they struggle to find the time to fully invest in social media platforms, and they don’t have the budget to pay for social media management services or staff.
For most churches, it turns out that social media has become an integral part of their ministry. And why not? Social media is the front door of the internet and is all about facilitating connections. So, if churches are interested in connecting with people, social media is a great use of time.
When we look at the results of this study, we see that 94% of churches find value in social media, while only 77% of them pay for someone to manage their social media presence. 93% of churches also consider their social media strategy to be part of their outreach efforts, and when we look at which platforms churches are using, Facebook is the clear favorite, with almost 100% of respondents reporting that their church uses Facebook.
At CV Outreach, we are all about connecting Seekers with the church, and the results of this campaign really got us thinking. How can we help churches in their social media presence? Specifically, how can we help churches utilize social media in effective outreach strategies to people who wouldn’t normally engage with church social media accounts?
Announcing Social Partners
We are excited to announce a brand new program available under the CV Outreach banner called Social Partners. The idea of Social Partners is simple. We want to help your church have an effective and engaging social media strategy that is tailor-made for Seekers.
The way we do that is by providing our Social Partners with access to high-quality video content from our CV Content Vault. We also give away free graphic images that are optimized for social media, as well as providing sample social media posting templates, strategies, and tutorials.
The CV Content Vault
What’s in the CV Content Vault? Check out this highlight reel from some of our recent films. All of the video content that we make is designed to get Seekers interested in talking about the Gospel. We are obsessed with figuring out what type of storytelling will help lead people towards Christ. Some of the films are animated explainer-style videos, some are mini-documentaries, and some are inspiring parables on scriptural themes. We hope this video content will be able to boost our Social Partners’ social media presence, and are excited to see the reponse they get from Seekers in their communities.
Is Your Church Interested in Social Partners?
We are currently in a beta testing phase for this program. So, it’s only open to our CV Outreach members. In the coming weeks, we are excited to hear from them on how this program helps their churches in their social media outreach efforts. If you are interested in Social Partners, but aren’t a part of our CV Outreach program yet, what are you waiting for? Join CV Outreach, and let us help you connect you to Seekers through your church website.
Our Hyper-Analytical Process In Creating a Video to Address the Question “What is the Meaning of Life?”
Did you know that in the United States alone the phrase “what is the meaning of life” is googled over 49,000 times a month? It turns out, there are a lot of people who are turning to google to try and answer some of the most existential questions there are. What is the meaning of life? Why am I here on earth? What is my purpose? In the time that we’ve spent optimizing and running the Adwords Grant accounts for CV Outreach partner churches, we’ve noticed that these types of keyword searches are always near the top of the results in our campaigns.
For CV Outreach, we are consistently diving in to keyword data in order to optimize our partner church’s Adwords Campaigns, and for many months these “meaning of life” searches have stuck out to us, and we knew that we needed to create a solid piece of content to specifically address those searches.
This post is a detailed account of how we created a video to address the question of “what is the meaning of life?”. For this video creation process we chose to take a hyper-analytical approach to strategically make the most engaging video possible for the broadest and most diverse cross section of society that we possibly could.
The final video will be used on church landing pages all over North America, as well as in social media campaigns. We pray that it will be able to start meaningful conversations with the people who are googling those existential questions.
But first, who are these people googling “what is the meaning of life”?
We’ve got a few exciting updates coming your way this year. First of all, we’ve changed our name. We have changed our name from Searchable Church to CV Outreach. Our mission is still to connect seekers with the church, just under a different name. Why did we change? CV Outreach grew out of an initiative of Christian Vision, and the name change just made sense.
What’s the same?
Our mission: to connect seekers with the church Our price: we still have the same great price, which is forever free 🙂 Our process: We help you apply for TechSoup, Google for Nonprofits, and the Google Ad Grant, build your church or ministry a Gospel landing page for free, build, optimize, and manage your AdWords campaign
Okay, so you might be asking, if it’s all the same…then what’s different?
Have your or your pastoral staff given considerable thought to the idea of expanding your church’s influence and missional effectiveness through an Online Outreach program, but haven’t quite pulled the trigger yet? Or maybe you don’t know where to start?
We sat down with Jay Kranda, Online Pastor at Saddleback Church, to discuss the broad-strokes basics of Online Outreach.
One of the most effective ways of engaging with “seekers” through the internet is by presenting them with a video presentation of the Gospel. What do these videos look like? And what does it mean to present the Gospel to someone on the internet? The answer is actually very straightforward.
These days more churches than not are utilizing a church website (and even a social media presence), which makes us super excited! As we’ve mentioned in the past two days, we have never lived in a time where information is so accessible. Churches can and should take advantage of the digital tools at their disposable to broadcast to the world what they believe.
Today we are going to talk about how the Searchable.Church program is stronger and more effective for every participating church by harnessing an incredibly powerful collective effort.
Before we start:
You may have seen us encouraging you to share this program with associates or colleagues who are in the ministry before. The reason that we want you to share this program is not that we want to grow the Searchable.Church program or brand. In fact, to be clear, none of this is about us….it’s about you! We are simply trying to help you reach people through your church or ministry that need to hear about the Good News of Jesus Christ.